Design Doesn’t Predict. It Discovers.

Tight control of method, radical openness to outcome

Design bridges art, science, and technology, drawing on all three without being reducible to any one.

Design is not art. Art is driven by verbs: provoke, unsettle, reveal, seduce. Creation is art’s residue, not its motive. Design is different — driven by purpose, with creation as its instrument.

And design’s kinship with science is real, but it is not physics-like — predictive, lawlike. The right model is evolution.

Evolution has no laws, only a narrative. Selection removes what doesn’t work. Mutation introduces variation. Recombination creates new possibilities from existing parts. The algorithm is fixed; the outcomes are anything but. Evolution doesn’t predict — it discovers.

Design does the same thing, with one addition: purpose.

The designer’s stance that follows from this: tight control of method, radical openness to outcome.

Discover the world of nexus thinking

In this provocative and visually striking book, Julio Mario Ottino and Bruce Mau offer a guide for navigating the intersections of art, technology, and science.